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What is Triple Negative Breast Cancer Day?

3-3-14 is the second Triple Negative Breast Cancer Day — a national day of awareness and grassroots fundraising events to help eradicate triple negative breast cancers and assist those impacted by the disease. It's a serious day, but the tone is positive as we celebrate all those who join our efforts in tackling the next frontier in breast cancer.

While significant progress has been made in breast cancer research, there is shockingly little known about triple negative cancers, even though they impact up to 1in 5 women diagnosed with breast cancer. TNBC does not have any of the known treatment receptors — meaning that many of the advances in breast cancer treatment don't work for women diagnosed with TNBC.

How do I get involved?

We are asking you — our community and supporters — to plan or join fundraisers and awareness events in each state across the country to take place on — or leading up to 3.3.14. Events of all sizes and types are welcome! You don't need to be a professional fundraiser. The most successful events tie into something that you love: from walking to yoga or lattes to cupcakes. Do what you love and your friends, family and community will follow! The most successful events tend to be the simplest.

Ok, I want to hold an event! What next?

Thank you — we're excited to add you as a host and we'll do everything we can to assist you. Your first step is to look over the event planning guidelines at You can use one of the many event ideas or create your own. The choice is yours. Indicate your agreement and share the details of your event on the simple online form. We will review your information and respond to you within two days. When your event is approved, it will be added to the TNBC Day map. You'll receive an email with a link to set up your personal event webpage, so you can share it with your family and friends.

I've never done an event before. I'm not sure I could do this.

Many of last year's hosts had the same initial thought and they all did a great job! Do something you're comfortable with and you'll succeed. You don't need to be a pro; the beauty of the day is that you do it your way and we support you along the way. Some of last year's best events were more symbolic. An example: there were hosts that asked participants to give up their lattes for week and donate the money saved to TNBC Day. The best tip is to have fun and be yourself. You'll be amazed at the response you get.

How should I promote my event?

You'll find lots of great and easy to implement ideas in the online toolkit. The selection is up to you. There are customizable pre-designed invitations and notices that you can send out or post online. Plus, you can use a customizable press release and follow the quick tips on how to engage press. It's simple to download printable fact sheets and other awareness tools. The only rule? Create a name for your event (i.e., The Miller's Hot Chocolate Hour) and then state it is for the benefit of the Triple Negative Breast Cancer Foundation.

It's easy to create your own event website using the online toolkit. You fill in the blanks, add any photos you want — and in seconds you'll have a great looking page with a unique web address that people can share and visit to make donations that go to the national campaign! You can also join our Facebook host group and share ideas with other hosts whenever you want. You don't need to be a pro — we make promoting your event easy.

What kind of events are people organizing?

There's no limit. Last year we had yoga events, teas, softball tournaments, receptions, dog washes, kids art shows, family photos and more. People are launching events for things they love doing. Some people are choosing to support TNBC Day by raising awareness rather than hosting a fundraising event. You will find awareness raising ideas on our website. Again, the day is yours to plan as you see fit. You know best how to engage your friends, family, neighbors and associates.

Oh no, someone is already doing an event in my state! What should I do?

Congratulations! Perhaps you can share ideas and suggestions. The more, the merrier! We'd love to have an event on every block. Every event helps us raise awareness and funds. Together, let's engage as many people as we can to support our TNBC community! All approved events will be listed on the website and event map.

Roxanne Martinez/TX
Mom, Social Media Whiz and TNBC survivor

"Being a TNBC Day Champion allows me to channel my energy into helping the TNBC Foundation increase awareness and raise funds for research to find targeted treatments for this devastating disease. Please join me in this fight!"

Are there any restrictions that I should be aware of?

Yes. Any event that involves risk or incorporates alcohol will require liability insurance at your expense and may also require the participants to sign waivers of liability. If possible, consider eliminating these from your event to make planning easier and avoid added costs. Should you have an idea that may involve risk, we can discuss alternatives or advise you on required insurance.

Should I have a financial or other goal in mind?

Goals are good so that you have something to aim for. The size of your goal really depends on the type of event you are hosting. Last year, the average event raised more than $3,100 — meaning some raised more and some raised less. Our goal this year is to triple the number of events, reach and revenue. If you held an event last year, you'll want to use your experience and base to set a bigger goal. If you're a new host, take a breath and reach for the stars, as it will surely result in you doing better than you ever thought possible. Just as the goal is to eradicate triple negative breast cancer, we know every step forward is a step towards that goal. For awareness raising events, try to reach as many people as you possibly can. Help us expand our reach with Facebook "likes" and email addresses. It's critical to share the facts about triple negative breast cancer and the efforts of the TNBC Foundation.

Who is getting involved?

We have patients, families, friends, co-workers, neighbors, kids, medical professionals — and inspiring TNBC survivors. There are other breast cancer organizations, nonprofits, and corporate champions — all playing a role. Everyone needs to be involved, so please help us spread the word!

Do you have tools to help us publicize our event?

On the TNBC Day website, you will find everything that you need: easy to customize templates for media alerts, press releases, and photo captions. You'll see tips to get media coverage. Most hosts find them very useful to get started so they can focus on other aspects of the event planning and execution.

We encourage you to post on Facebook and tweet about your event to spread the word far and wide. Your co-hosts across the country will share posts for all to use. Also, please share your photos. Whether you are a host or a supporter, take pictures and share them through social media. When you post to Twitter, please use the hashtags: #TripleNegativeBreastCancerDay and/or #TNBCDay.

How will TNBCF be communicating about Triple Negative Breast Cancer Day?

We will be getting the word out via public relations, social media and other promotional strategies. Please be sure to "Like" us on Facebook and encourage your friends, family and associates to do the same. TNBC is also active on Twitter and Pinterest. Plans call for outreach both broad and targeted and we need you to help us spread the word.

In the months, weeks and days leading up to TNBC Day, we will be spreading the word about TNBC and all of your amazing events.

Can I designate the gifts from my event?

All funds raised from events for Triple Negative Breast Cancer Day will go to the general fund to support the overall mission of the Triple Negative Breast Cancer Foundation.

TNBC Foundation® and Triple Negative Breast Cancer Foundation® are registered trademarks of Triple Negative Breast Cancer Foundation, Inc.
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