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Triple Negative Breast Cancer Day Publicity Tips 2018-01-23T19:25:49+00:00

promote your event

Social Media
  • Be sure to activate your personal fundraising page as soon as possible. If you need any help, please email us – we are happy to assist.
  • Leverage Facebook and any social media sites that you belong to by posting a link to your personal fundraising page and the TNBC Day website. Ask your friends to share the links with others. Consider launching your event on Facebook and using Facebook as the primary platform to keep your attendees/participants/donors updated on how everything is progressing.
  • Email your friends, family and associates and let them know about your event. If you prefer, create a card or letter to mail.
  • Make a list of local newspapers, television/radio stations, community websites and bloggers that your friends, family and associates rely on for community events and information – and that you’d like to see promote your event. Local media love stories of community members doing good. Research online or by phone to determine reporters that cover women’s health issues and/or community events.
  • Customize and distribute the Press Release template with the details of your event. Use the Media Tips below. Contact reporters and ask them to tell their audience about TNBC Day and your event.
  • Consider contacting your local or state legislator and ask them to consider bestowing a proclamation for your event and invite them to participate. For a proclamation sample template, email us.
  • Share your event page across all your social media networks often and use the hashtag #TNBCDay to connect with others. Also, share your event photos using the #TNBCDay hashtag to be featured on the TNBC Foundation Facebook page.

media outlet tips

At Television Stations:

News Directors and Anchors: Invite them to participate in your event.

Assignment Editors: If you don’t have a personal contact, an assignment editor should be your first choice. Ask for a health or community desk editor.

Online Content Editors: Contact these people to have your information posted on the station’s website.

At Radio Stations:

News Directors and Assignment Editors: These are the people who decide what the day’s content will entail and schedule interviews.

At Daily Newspapers:The following editors can be approached for a pre-event story and/or day of event coverage.

Section Editors:
Editors for the metro, health, lifestyle sections.

Community/Nonprofit Editors/Reporters.

Online Content Editors.


At Weekly Newspapers:

Most weekly newspapers are small publications with very small staffs; sending information to the main editor should be sufficient.

Local Papers/Newsletters/Bulletins:
Remember the little guys! Village papers, local newsletters and church bulletins can be your best resource. For a church or synagogue bulletin, have someone who is a member of that congregation contact the editor.

Tips for Involving Local Decision Makers to Promote Your Event:

Contact your local or state legislator and ask them to consider bestowing a proclamation for your event.

Draft a letter about your event and the importance of your cause and ask your local leader to sign it so that it can be printed in your event journal or handed out individually.